On Saturday night, animated series comprising the network’s TOONAMI block, including Bleach (12 a.m.) and Blue Exorcist (2 a.m.), grew delivery of all targeted adults and men between 8 percent and 61 percent. Additional series Attack on Titan (11:30 p.m.) and Black Lagoon (2:30 a.m.) increased delivery among adults 18-34 & 18-49 and all targeted male demos across May, ranging between 3 percent and 24 percent.
May 24th, 2014
| Time | Show | Ratings | Household |
|---|---|---|---|
11:30pm |
Attack on Titan |
1,043,000 |
0.7 |
12:00am |
Cooler’s Revenge |
1,108,000 |
0.8 |
1:00am |
Naruto: Shippuden |
883,000 |
0.6 |
1:30am |
One Piece |
688,000 |
0.5 |
2:00am |
Blue Exorcist |
745,000 |
0.5 |
2:30am |
Black Lagoon |
612,000 |
0.4 |
3:00am |
Beware the Batman |
589,000 |
0.4 |
3:30am |
Naruto |
656,000 |
0.5 |
4:00am |
Fullmetal Alchemist: Brotherhood |
552,000 |
0.5 |
4:30am |
Samurai Jack |
497,000 |
0.4 |
5:00am |
Star Wars: The Clone Wars |
566,000 |
0.5 |
5:30am |
SymBionic Titan |
430,000 |
0.4 |
Adult 18-49 Ratings:
| Time Slot | 18-49 |
|---|---|
| 11:30p | 565,000 |
| 12:00a | 665,000 |
| 12:30a | NA |
| 1:00a | 461,000 |
| 1:30a | 393,000 |
| 2:00a | 462,000 |
| 2:30a | 376,000 |
| 3:00a | 336,000 |
| 3:30a | 327,000 |
| 4:00a | 295,000 |
| 4:30a | 261,000 |
| 5:00a | 327,000 |
| 5:30a | 279,000 |
Source: Son Of The Bronx
Big thanks to @SonOfTheBronx for updating the Toonami ratings posts at TVMI with the 18-49 ratings! It’s always been hard to find those and this is such a wonderful thing.
On that note, I’m wanting to gauge interest in the Adult 18-49 demo numbers and if people want to see them on the weekly posts I do here at Toonami Faithful. Let me know at @AmbientVirus using the #ToonamiTalkBack hashtag and we’ll see if people want them to stay or not. Remember: This is the data that Adult Swim looks at more, it’s lower than Totals but it’s what advertisers use to gauge interest.
May 25th, 2013
| Time | Show | Ratings | Household |
|---|---|---|---|
11:30pm |
Boondocks |
1,166,000 |
0.8 |
12:00am |
Bleach |
988,000 |
0.8 |
12:30am |
Naruto |
946,000 |
0.7 |
1:00am |
One Piece |
757,000 |
0.7 |
1:30am |
Soul Eater |
851,000 |
0.6 |
2:00am |
IGPX |
653,000 |
0.5 |
2:30am |
Eureka 7 |
621,000 |
0.6 |
3:00am |
Thundercats |
684,000 |
0.6 |
3:30am |
SymBionic Titan |
744,000 |
0.6 |
4:00am |
Fullmetal Alchemist: Brotherhood |
665,000 |
0.5 |
4:30am |
Cowboy Bebop |
644,000 |
0.5 |
5:00am |
InuYasha |
616,000 |
0.5 |
5:30am |
InuYasha |
586,000 |
0.5 |
Per Week Differences:
| Time Slot | Rating # Difference |
|---|---|
| 11:30p | -301,000 |
| 12:00a | 96,000 |
| 12:30a | 94,000 |
| 1:00a | -136,000 |
| 1:30a | -159,000 |
| 2:00a | -59,000 |
| 2:30a | -96,000 |
| 3:00a | -133,000 |
| 3:30a | -115,000 |
| 4:00a | -180,000 |
| 4:30a | -150,000 |
| 5:00a | -64,000 |
| 5:30a | -133,000 |
If you want more data, you can check my spreadsheet here and look for the latest tab “Dark Knight Returns” That will have further data including per year difference and HH differences as well as overall gains and losses for each time slot and average ratings per slot.
Let us know what you think in the comments below about the ratings.